Luxury brands forgot about Gen Z. They can't afford to make that mistake again.

09/16/2024, 6:35 AM
businessinsider.com

Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

The first people to shop at Hermès are long gone, as are those at Louis Vuitton and Prada. Yet, the brands still exist because their ultimate goal is to continuously train new generations to fall in love with luxury.

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Luxury brands forgot about Gen Z. They can't afford to make that mistake again.

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