Kai Cenat plans to launch a ‘streaming university’ to teach aspiring creators

Kai Cenat is launching a “streaming university.”

Cenat announced his plans during a February 13 stream, explaining how he wants to help streamers both big and small learn from his success. “I’m going to rent out a university over a course of a weekend. It will be streaming university. Okay? I’m going to rent it out,” Cenat said during his Twitch stream. “I’m going to put out enrolls and applications of people to enroll into the university, no matter if you’re big, no matter if you’re a small streamer, you can stream the entire weekend.”

Cenat will install himself as school principal. Just like a real university, there will be dorms; unlike a real university, there are plans for major influencers to act as instructors. Cenat said during his February 13 stream that wants the likes of MrBeast and Mark Rober involved. “In terms of the classes and sh*t, for example, I would love to do some sh*t where, science, Mark Rober is the professor for that day, and he’s doing crazy experiments for everybody’s stream,” he said. “Say there is a financial class, MrBeast in that motherf**ker.”

While anyone is welcome to apply, that doesn’t mean admission is guaranteed. But those denied the first time round are welcome to re-enroll for next semester, Cenat said.

While some online commenters were excited for the chance to learn from one of the most-followed Twitch streamers, others were dubious. “Two-day crash course on how to break the internet and your sleep schedule.. . . . ” one person posted on X. “So just a more expensive clown college?” wrote another.

Over the last few years, Cenat has become renowned for his record-breaking streams on Twitch and YouTube that reach millions of viewers. Cenat The 23-year-old ranked No. 24 on Forbes’s list of the top-earning creators in 2024, with estimated earnings of $8.5 million.

The live-streaming space has been seeing significant growth in recent years, both in the format itself and the number of people tuning in. In the last quarter of 2024, live-streaming viewership reached 8.5 billion hours watched, a 12% year-over-year increase, as reported by marketing firm Stream Hatchet.

Who needs four years of college and tens of thousands of dollars worth of debt?