Jaguar's rebranding rollout was controversial — and brilliant, some advertising veterans now say. Others aren't so sure.

Jaguar's rebranding rollout was controversial — and brilliant, some advertising veterans now say. Others aren't so sure.

Jaguar

Jaguar has generated a lot of buzz since unveiling its rebranding campaign, culminating this week with the release of a conceptual design for its next generation of electric vehicles.

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