I've interviewed around 500 people. I can trace all my best and worst hires back to this single interview question.

06/03/2025, 6:15 AM
businessinsider.com

I've interviewed around 500 people. I can trace all my best and worst hires back to this single interview question.

Meraki Photo & Film/Meraki Photo & Film

This as-told-to essay is based on a conversation with Eli Rubel, a 37-year-old Denver-based serial entrepreneur and CEO of Profit Labs. His identification has been verified by Business Insider. This story has been edited for length and clarity.

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