I've collected and sold Nike sneakers for 20 years. Spotting fakes is harder than ever, but here's what I look for.

• 04/19/2025, 6:45 AM
• businessinsider.com

Amelia Kosciulek

This as-told-to essay is based on a conversation with Shu Cheng, co-founder of New York City's sneaker consignment store .IMAGE. It has been edited for length and clarity.