Is Japan the new Iceland? Becoming the hottest destination in tourism can fuel an economy, but it's no free lunch.

Is Japan the new Iceland? Becoming the hottest destination in tourism can fuel an economy, but it's no free lunch.

YiuCheung/Getty Images/iStockphoto

If it feels like everyone you know is going to Japan right now — sort of how it felt like everyone was going to Iceland back in the 2010s — that's because they are.

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