Is Japan the new Iceland? Becoming the hottest destination in tourism can fuel an economy, but it's no free lunch.

12/15/2024, 8:48 AM
businessinsider.com

Is Japan the new Iceland? Becoming the hottest destination in tourism can fuel an economy, but it's no free lunch.

YiuCheung/Getty Images/iStockphoto

If it feels like everyone you know is going to Japan right now — sort of how it felt like everyone was going to Iceland back in the 2010s — that's because they are.

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