I'm opening a gourmet grocery store in New York City that's gone viral. Here's how I use TikTok to test menu ideas.

05/15/2025, 5:58 AM
businessinsider.com

I'm opening a gourmet grocery store in New York City that's gone viral. Here's how I use TikTok to test menu ideas.

Daniel Terna for BI

This as-told-to essay is based on a conversation with Sammy Nussdorf, the 28-year-old founder of gourmet grocery store Meadow Lane. The company is working to open its first location in New York City's Tribeca neighborhood. The interview has been edited for length and clarity.

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