I'm a Republican CEO. I'm adding a 'tariff tax' to my price tags so customers know why prices are rising.

• 03/07/2025, 4:23 AM
• businessinsider.com

Jared Fisher; Las Vegas Cyclery

This as-told-to essay is based on a conversation with Jared Fisher, the CEO and founder of Escape Adventures, an adventure tourism agency, and several bikes shops in Nevada and Utah. Fisher also ran as a Republican for governor of Nevada in 2018. This story has been edited for length and clarity.