I'm a personal stylist who helps execs at Big Tech firms figure out what to wear. This is what goes into making a techie look trendy.

I'm a personal stylist who helps execs at Big Tech firms figure out what to wear. This is what goes into making a techie look trendy.

Julia Blank

This as-told-to essay is based on a conversation with Julia Blank, a 45-year-old personal stylist and image consultant. It has been edited for length and clarity.

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