I'm a luxury car dealer who thought the Cybertruck would be the hottest drop of our lifetime. Now I'm struggling to sell it.

I'm a luxury car dealer who thought the Cybertruck would be the hottest drop of our lifetime. Now I'm struggling to sell it.

George Saliba

This as-told-to essay is based on a conversation with George Saliba, a 34-year-old car dealer in New Jersey. His identity has been verified by Business Insider. This story has been edited for length and clarity.

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