Courtesy Loftie
This as-told-to essay is based on a conversation with Matthew Hassett, the CEO of Loftie, a company whose products include a digital clock and lamp designed to promote sound sleep. The company, which he founded in New York City in 2018, makes its products in China. Because tariffs are pushing the company's costs higher, Hassett hopes to boost Loftie's subscription software business to give the company time to rework its supply chain before inventory runs out — perhaps as soon as May. The following has been edited for brevity and clarity.
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