I was tired of seeing WNBA stars promote basketball shoes named after men. So I created my own.

02/12/2025, 4:34 AM
businessinsider.com

I was tired of seeing WNBA stars promote basketball shoes named after men. So I created my own.

Moolah Kicks

This as-told-to essay is based on a conversation with Natalie White, the founder of Moolah Kicks, which makes women's basketball sneakers. The following has been edited for length and clarity.

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