I visited the Skims flagship store in New York City. It embodied Kim Kardashian's monochromatic and modern branding.

10/19/2024, 5:07 PM
businessinsider.com

I visited the Skims flagship store in New York City. It embodied Kim Kardashian's monochromatic and modern branding.

Samantha Grindell/Business Insider

Valued at $4 billion in 2023, Skims has become a fashion industry staple since Kim Kardashian launched the shapewear brand in 2019.

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