I used AI to help market my bagel shop. Then the one-star reviews came in.

03/16/2026, 4:44 AM
businessinsider.com

I used AI to help market my bagel shop. Then the one-star reviews came in.

Adam Jones

This as-told-to essay is based on a conversation with Adam Jones, the 53-year-old owner of Myer's Bagels in Burlington, Vermont. It's been edited for length and clarity.

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I used AI to help market my bagel shop. Then the one-star reviews came in.

05/16/2026, 4:44 AM
businessinsider.com
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I used AI to help market my bagel shop. Then the one-star reviews came in.

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