I tried Wendy's new Krabby Patty meal inspired by 'SpongeBob SquarePants.' Nostalgia isn't enough for brands to win over customers.

I tried Wendy's new Krabby Patty meal inspired by 'SpongeBob SquarePants.' Nostalgia isn't enough for brands to win over customers.

Paramount/Nickelodeon; Erin McDowell/Business Insider

Anyone who grew up watching "SpongeBob SquarePants" on Nickelodeon will remember desperately wanting to try the iconic Krabby Patty, a burger of mythic proportions with a secret formula more guarded than the nuclear code.

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