I switched my business to Claude, but kept my ChatGPT subscription as a backup. Here's how I use them both.

I switched my business to Claude, but kept my ChatGPT subscription as a backup. Here's how I use them both.

Bloomberg via Getty Images/Alex Cohen

This as-told-to essay is based on a conversation with Alex Cohen, a 42-year-old CEO and founder of Xander Marketing, based in Kent, UK. This story has been edited for length and clarity.

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