I started roasting private equity bros as a joke. Now, I've turned it into a $1 million business.

I started roasting private equity bros as a joke. Now, I've turned it into a $1 million business.

Kelsey Ford/FordRoots Photography; Courtesy of Johnny Hilbrant; Tyler Le/BI

The growth of Johnny Hilbrant's PE Guy character over the past year has been, to borrow one of his favorite phrases, "substantial."

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