I started roasting private equity bros as a joke. Now, I've turned it into a $1 million business.

04/07/2026, 6:31 AM
businessinsider.com

I started roasting private equity bros as a joke. Now, I've turned it into a $1 million business.

Kelsey Ford/FordRoots Photography; Courtesy of Johnny Hilbrant; Tyler Le/BI

The growth of Johnny Hilbrant's PE Guy character over the past year has been, to borrow one of his favorite phrases, "substantial."

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I started roasting private equity bros as a joke. Now, I've turned it into a $1 million business.

06/07/2026, 6:31 AM
businessinsider.com
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I started roasting private equity bros as a joke. Now, I've turned it into a $1 million business.

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businessinsider.com
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How a nutritionist turns processed foods like fish sticks into protein and fiber-packed meals

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I'm 62 and raising 4 adopted grandchildren. I won't be able to retire, but I'm finally able to breathe a little.

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businessinsider.com
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