I spent over 5 years setting up new iPhones in Apple stores. Here's what launch day is like for employees.

I spent over 5 years setting up new iPhones in Apple stores. Here's what launch day is like for employees.

Walid Berrazeg/SOPA Images/LightRocket via Getty Images

This as-told-to essay is based on a conversation with a former Apple retail worker in Texas who spoke anonymously to protect their privacy. Business Insider has verified their identity and employment. The following has been edited for length and clarity.

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