I invested $30,000 to scale my European-based tote bag business in the US — then tariffs hit

I invested $30,000 to scale my European-based tote bag business in the US — then tariffs hit

Courtesy of Catalina Mendoza

This as-told-to essay is based on a conversation with Catalina Mendoza, a 26-year-old cofounder of a luxury tote bag business based in Germany. The business's financials have been verified by Business Insider. The following has been edited for length and clarity.

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