I grew my LinkedIn followers to over 100K after changing my posting approach. Relationship-building made all the difference.

• 04/20/2025, 5:09 AM
• businessinsider.com

Photo courtesy of Charlie Hills

This as-told-to essay is based on a conversation with Charlie Hills, a 27-year-old marketing and AI professional whose company helps brands grow LinkedIn followers, based in London. It's been edited for length and clarity.