I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Billie Weiss/Culture Pop Soda

This as-told-to essay is based on a conversation with Tom First, the 59-year-old founder of soda brand Culture Pop, based in Boston. It's been edited for length and clarity.

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