I cofounded an app that made over $1 million in the last year. We pivoted 5 times and made one big mistake before finding success.

I cofounded an app that made over $1 million in the last year. We pivoted 5 times and made one big mistake before finding success.

Courtesy of Alex Ruber

This as-told-to essay is based on a conversation with Alex Ruber, a 29-year-old cofounder and CEO, based in San Francisco. The following has been edited for length and clarity.

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