How Sephora became a retail juggernaut at the forefront of beauty's biggest trends

How Sephora became a retail juggernaut at the forefront of beauty's biggest trends

Mary Altaffer/AP Photo

Visiting a Sephora can be a dizzying experience. An array of products in colorful boxes stand out against the black-and-white decor, while employees, often sporting flawless makeup, stand by for shoppers' questions about floral perfumes, volumizing shampoo, or the latest must-have eyeshadow palette.

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