How Netflix's 'Bridgerton' publicity and marketing blitz made the stuffiest era cool again

How Netflix's 'Bridgerton' publicity and marketing blitz made the stuffiest era cool again

Netflix; Lush; iStock; Rebecca Zisser/BI

Jonathan Bailey was fully naked, lying on a slab at a bathing house in Morocco when a woman whispered a sentiment to him that he'd heard countless times before: "I love 'Bridgerton.'"

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