How Gen Z turned awkward holiday photos into viral gold for JCPenney Portrait Studios

How Gen Z turned awkward holiday photos into viral gold for JCPenney Portrait Studios

Courtesy of Jenny Powers/JCPenney Portrait Studios by Lifetouch

Inside the Ocean County Mall in Tom's River, New Jersey, marketing professional Brandon Van Houten, 26, and his girlfriend of three years, Cassandra DiFabio, 25, prepared for their 15-minute awkward holiday photo shoot at the JCPenney Portrait Studio.

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