How Champagne celebrations became a Formula 1 tradition and a coveted sponsorship deal

05/05/2024, 1:12 PM
businessinsider.com

How Champagne celebrations became a Formula 1 tradition and a coveted sponsorship deal

NurPhoto/Getty Images

It's an iconic moment of a Formula 1 race: the uproarious podium celebration, where the top three drivers spray each other with bubbly as the prelude to Georges Bizet's opera "Carmen" plays in the background.

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