Gwyneth Paltrow's Goop is cutting 18% of staff as it scrambles to change strategy

Gwyneth Paltrow's Goop is cutting 18% of staff as it scrambles to change strategy

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Goop, Gwyneth Paltrow's blog-slash-lifestyle brand-slash-beauty company-slash-vitamin retailer-slash-etc, launched 16 years ago, spurring a spew of copycat celebrity brands and products like the infamous orgasm candle.

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