Google's share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom

Google's share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom

Dilara Irem Sancar/Anadolu via Getty Images

Google is facing a challenge to its decadeslong dominance of the internet's advertising market as AI, the new kid on the block, changes everything.

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