Gen Z's latest obsession: smelling good

Gen Z's latest obsession: smelling good

Kyle Ellingson for BI

Julia Dovgal has always loved smelling good. As a child, she would douse herself in her mother's Chanel or Dior scents before going to school or meeting friends. For her birthday in 2017, she received her first "luxury" fragrance: Jo Malone's $165 bottle of Wood Sage and Sea Salt. The 29-year-old's collection has since grown to over 200 bottles.

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