Getty Images; Chelsea Jia Feng/BI
The kids these days aren't drinking as much as they used to. They're doing sober dating and alcohol-free game nights and whatever zebra striping is. But you know who is still boozing it up? Their parents and grandparents. While the media (including this publication) has been chattering about Gen Z and millennials scaling back on alcohol, many of us have missed that older generations are bucking the trend. Many baby boomers are turning into baby boozers. They're hitting retirement, they have savings to spend, and they're enjoying a little life victory lap — accompanied by a glass of wine (or three).
No comments