Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.

04/11/2024, 6:42 AM
businessinsider.com

Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.

Mariya Borisova/Getty Images

Gen Alpha is fueling sales in skincare, with many tweens blowing their pocket money on expensive cosmetics.

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