Getty Images; Tyler Le/BI
It seems like lately, there's a new — and confounding — political melee surrounding a company branding decision every other week. One company sniffles, and someone declares it woke. Another coughs, and it's white supremacist. Just look at what happened with American Eagle and Cracker Barrel over the summer. Or a couple of years ago, when the green M&M got sneakers. The near-constant meltdowns over simple business moves are a sign of the times, though. Americans are seeing everything as politically coded, even when it's not.
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