Former Starbucks CEO Howard Schultz says Brian Niccol's back-to-basics plan will fix slumping sales at the coffee giant
09/11/2024, 7:42 PM
businessinsider.com
Starbucks/Steven Ferdman via Getty Images
Brian Niccol knew when he took over in September as the new CEO of Starbucks that the company was facing slumping sales, decreased traffic, and something of an identity crisis.
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