Chipotle Mexican Grill just announced a new partnership that will have orders arriving in a flash. The fast casual chain has joined forces with Zipline, an autonomous delivery system, which will allow digital orders to be transported by drones called Zips.
The new service is fittingly being called Zipotle.
According to an August 21 news release, Zipotle will be a zero emissions transport method. It also aims to be faster than traditional delivery, allowing for meals to arrive at customers’ homes practically just made.
“Zipotle is a quick and convenient source of delivery that lets guests enjoy our real food from places that are traditionally challenging to serve, including backyards and public parks,” said Curt Garner, president, chief strategy and technology officer at Chipotle, in the release. “Zipline’s commitment to building an efficient, environmentally friendly delivery experience is synonymous with our mission to Cultivate a Better World.”
The program kicks off on Thursday from a Chipotle in Rowlett, Texas, and will serve the greater Dallas area. Select customers can access the service through the Zipline app. A broader Zipotle launch is expected in the coming weeks.
According to the news release, digital food orders will be prepared by employees, then placed into a Zipping Point container, which allows for the Zips to autonomously pick up the order. “After flying to its destination, the aircraft will hover about 300 feet in the air, while the Zip lowers to the ground,” the release explains. “The Zip automatically avoids obstacles and gently and precisely places the order at the guest’s address.”
The delivery method is built for just about any type of weather, according to Zipline. “Zips are built to handle rain, wind, and heat with ease—flying high above flooded roads and traffic jams. And because they’re 100% electric, they’re climate conscious too.” The new partnership comes as Chipotle, along with other chains, have been targeting Gen Z consumers due to the fact that they dine out more often than other demographics. The chain also recently launched a new rewards program, Chipotle U Rewards, for college students.
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