Fashion brands using AI to analyze trends could 'completely transform the creative process,' a consultant says

• 12/26/2023, 11:23 AM
• businessinsider.com

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Artificial intelligence looks poised to change fashion at blistering speed. A 2023 report from the management consultant McKinsey & Company estimated that generative AI could add up to $275 billion to the industry's operating profits over the next three to five years.