Execs shouldn't leave social media to Gen Z interns. Here's why I post as a CEO — and even learned to embrace emojis.

Execs shouldn't leave social media to Gen Z interns. Here's why I post as a CEO — and even learned to embrace emojis.

Courtesy of Hootsuite

This as-told-to essay is based on a transcribed conversation with Irina Novoselsky, CEO of the social media management platform Hootsuite. The following has been edited for length and clarity.

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