If the Swifties in your office are a little overstimulated and having trouble concentrating, grant them some grace.
It’s been a big week for Taylor Swift’s biggest fans, with the masterful announcement of her 12th studio album “The Life of a Showgirl,” and there’s only more to come when the full episode of Travis and Jason Kelce’s podcast, “New Heights,” is released on Wednesday at 7 p.m. ET.
Let’s get you up to speed so you can be knowledgeable at the water cooler and prepared for new announcements on the pod.
How did Taylor Swift announce her new album?
Textbooks could be written about the brilliant marketing tactics that Swift employs. It all centers around the small details or easter eggs that her fans love to analyze ad nauseam.
On Monday, August 11, the Kelce brothers announced a mysterious guest on this week’s episode. Jason’s shirt and Taylor’s silhouette gave the secret away. Additionally, the episode comes out on today, the 13th of the month. Thirteen has a special meaning for Swifties as it is Swift’s lucky number.
Later that same day, Taylor Nation posted a carousel of 12 images featuring Swift in orange outfits, which has taken on the meaning of her next era.
Swift’s website also got a makeover, becoming an orange glittering countdown to 12:12 a.m. ET on August 12. It was then her new album was officially announced.
What can we expect from Taylor Swift’s appearance on “New Heights”?
The announcement might just be the tip of the iceberg. After her website momentarily crashed, fans were able to preorder “The Life of a Showgirl” on CD, cassette tape, or vinyl, and were told that the products will ship before October 13 of this year.
There is still no official release date, so that information could be in the episode.
Fans can also look forward to possibly seeing the official cover art. Even though podcasts are primarily an auditory medium, most podcasts these days are also on-camera experiences. The cover art is also “locked” on Taylor Swift’s website.
Fans will also most likely get a deeper look into Swift and Travis Kelce’s relationship. How do the two interact? What is it like falling in love in the spotlight?
How to listen to “New Heights”
Now that you are up to speed, you have some options about how to consume “New Heights” featuring Tay.
If you want the full visual experience, head to YouTube. If you prefer just to listen, you can catch it on Apple Podcasts, Amazon Music, Audible, Spotify, or Wondery.
Until then, shake it off, Swifties, and try to get some work done.
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