Defector Media started with a bang. It's an uphill climb to keep growing — just like in most of digital media.

• 08/16/2024, 5:36 PM
• businessinsider.com

Getty; Rebecca Zisser/BI

Four years ago, Defector Media launched with a great story: It was a punchy, eclectic sports website run — and, crucially, owned — by former employees of sports website Deadspin, who had quit en masse after fighting with their owner.