Celsius CEO says one of the scariest times for the energy drink brand was getting 'pink slipped' by Costco

Celsius CEO says one of the scariest times for the energy drink brand was getting 'pink slipped' by Costco

John Parra/Getty/CLD

Long before Celsius became the beverage of choice for athletes like US Olympic sprinter Noah Lyles, the product hit the market in 2004 as the first "negative calorie" soft drink.

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