Brands are so scared of culture wars and controversy that it's ripping apart the media business

Brands are so scared of culture wars and controversy that it's ripping apart the media business

Getty Images; iStock; Natalie Ammari/BI

High-profile conservatives took a victory lap this month after an antitrust lawsuit filed by Elon Musk's X, which alleged an ad trade group and its members illegally conspired to shift dollars away from the platform, resulted in the closure of the advertising initiative the Global Alliance for Responsible Initiative.

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