Beauty YouTube creators turned TikTok into QVC

06/22/2024, 5:21 AM
businessinsider.com

Beauty YouTube creators turned TikTok into QVC

Jason Koerner/Getty Images; Rodin Eckenroth/FilmMagic; Chelsea Jia Feng/BI

A livestream hosted by Jeffree Star filled my iPhone screen during a late-night TikTok doomscroll in June.

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