Apple is reportedly killing its Mac-connected AR glasses project

Apple just hit another snag in its effort to find a foothold in the headset market targeting everyday users. The tech giant has reportedly canceled its project to build augmented reality glasses that could be paired with its devices.

The project, code-named N107, was supposed to produce glasses that look normal but have added displays and would require connection to a Mac, Bloomberg reported. Yet the company reportedly struggled to produce the right tech at an attractive price point.

Apple initially tried to get the glasses to pair with an iPhone, but ran into problems with battery life, Bloomberg reported. But the switch to the Mac, which has a bigger battery and faster processors, performed poorly among Apple’s executives, the report said.

Pulling the project means Apple is likely falling even further behind its tech competitors. Meta, for example, unveiled its Orion AR glasses last fall. The Apple glasses were reportedly similar to Xreal’s One and Lenovo’s ThinkReality versions of AR glasses.

At the same time, Apple’s Vision Pro headset has been slow to find adoption due to its $3,499 price tag. The company reportedly paused work on the Vision Pro 2 last summer in order to focus on creating a cheaper model.