American fast-food giants are going big on a China wager, betting they can get the country's new middle class to love them back

07/10/2024, 9:09 AM
businessinsider.com

American fast-food giants are going big on a China wager, betting they can get the country's new middle class to love them back

Getty Images; Alyssa Powell/BI

There's a common phrase in urban China that's embedded in the fabric of Kentucky Fried Chicken: "Crazy Thursday."

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