Airbnb called Vrbo 'desperate' for putting a sarcastic billboard outside its office. The ad tactic may not even work.

Airbnb called Vrbo 'desperate' for putting a sarcastic billboard outside its office. The ad tactic may not even work.

Courtesy of Outfront Media

Vacation rental company Vrbo took a swing at its main competitor, Airbnb, this month with a provocative billboard campaign.

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