Advertisers worry about the TikTok ban's damage while holding out hope the app won't 'go dark' for long

11/17/2024, 4:07 PM
businessinsider.com

Advertisers worry about the TikTok ban's damage while holding out hope the app won't 'go dark' for long

Kayla Bartkowski/Getty Images

If TikTok returns to the US after "going dark," would advertisers come back, too?

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