A 27-year-old has sold over $4 million worth of sneakers in 2024 by shifting to 'live selling.' She explains how it works and why every store owner should learn the skill.

A 27-year-old has sold over $4 million worth of sneakers in 2024 by shifting to 'live selling.' She explains how it works and why every store owner should learn the skill.

Courtesy of Val Zapata

When Val Zapata reconnected with her childhood hobby of collecting sneakers at the start of the COVID-19 pandemic, she didn't intend to make money.

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