$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years

$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years

Rhode

In 2022, model Hailey Bieber launched a skincare brand with just a handful of products encased in unassuming packaging. Three years on, it's being acquired by ELF Beauty for a billion dollars.

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