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Can GU, Uniqlo's Wallet-Friendly Sister Brand, Win Over American Gen Zs?
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When it comes to on-trend, affordable clothing, the United States has historically lagged behind the rest of the world. In the 2000s, editors would return from trips to Europe raving about Topshop and Zara, flaunting expensive-looking purchases that cost pennies compared to the luxury brands they ...
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