Labubu propelled Pop Mart to the top. It might be its undoing.

02/16/2026, 11:15 PM
businessinsider.com

Labubu propelled Pop Mart to the top. It might be its undoing.

VCG/VCG via Getty Images

Kinly McCaffrey, a content creator from Texas, has collected about 30 Labubus, including the plush dolls and vinyl figurines, since the Pop Mart toy went viral last year.

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Labubu propelled Pop Mart to the top. It might be its undoing.

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