Zeekr Wants To Rival Porsche By Reviving FR Performance Brand

Zeekr, a brand under the Geely group, wants to take a stab at the performance EV market, aiming to challenge Porsche. The FR sub-brand is similar to BMW's M, Mercedes' AMG, and Toyota's GR divisions. putting performance at the forefront of the driving experience of its products. The Geely group's ...

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